By Brendon Bosworth
Core challenge: difficulty in communicating climate change information in such a way that it shifts behaviour at the state, business, community or individual levels.
Why? Complexity of the message, significant scientific uncertainty of climate change effects and the diversity of demographic groups in the world, each with particular world views and understandings.
Things that make it difficult to communicate about climate change
Need for consistent terminology and understanding of cultural context:
Role of a shared vision
Co-creation of knowledge
Importance of trust and use of intermediaries
(Neha Mittal from the University of Leeds. Study with the tea sector in Kenya and Malawi – Time to tailor climate information for tea: Lessons from co-producing climate information in Kenya and Malawi.)
Example of using intermediaries:
Use of graphic data
Please view the full report here